Origency

NayaPay in Pakistan is a digital wallet and fintech app (called an Electronic Money Institution – EMI) that lets you manage money directly from your phone without needing a traditional bank account.

Small business in Pakistan are now using NayaPay for their business transactions and the digital payments definitely helps in scaling the business and grabbing the untapped opportunities.

Small business have seen significant growth by the option of digital wallets. Cash on Delivery also known as COD is considered risky by some customers as well as the busniesses. Setting up merchant account is complex in Pakistan and it requires lengthy documentation. One of the biggest advantage of NayaPay is instant funds tranfer. Small businesses often operate through Instagram handles, WhatsApp, or TikTok shops without formal websites. COD in Pakistan has grown but it comes with lot of refund and order cancellation ratio. Free lancers and Solopreneurs are also using NayaPay for their services and to take payments from clients. Payments are received instantly and orders are confirmed instantly by online businesses.

One of the most important contributions of NayaPay is financial inclusion. A large portion of Pakistan’s population remains underbanked or unbanked, especially small entrepreneurs operating without registration. The digital wallet system helps to track the bracket and the number of businesses operation in Pakistan. It helps to bring businesses in the financial eco system. The digital wallets are playing a vital role in shaping the future of commerce in Pakistan.

Creative and attractive packaging is a very important factor when it comes to Pet Food and also some of other products need such kind of packaging. Team Origency was given the task of packaging the Maw & Paw Pet food product. The Product includes Cat Food, Treats and Cat Liter. Cat Food has an increasing demand in Pakistan and people prefer to order it online. Maw & Paw offers Premium Cat Food with food technology first time in Pakistan. Origency handles social media marketing for Maw & Paw and also did branding and packaging work for the brand. Minimal, clean veterinary-style design was in the creative to do when we were packaging the product. The brand is now well known in pakistan and has positioned itself as one of the well known brand of Pakistan. The premium designing done by our creative team is a perfect example of creative work by the best marketing agency of Pakistan.

The Wedding & Event is a platform for booking wedding venues online. There are multiple options available at the website in different prices and budget. Venues like Creek Club is also available on the platform for booking.There are options of caterers too which can be chosen to cater for the events. The dessert section of the website is the sweet junction that has multiple sweet options including cakes, chocolate and desi sweets. Brands like Belco, Coco9, Pie in the Sky are assoiacted with the brand. Origency has made sure all the categories are getting traffic acquisition through organic and inorganic efforts. Beaches and Farm houses is another category which is getting a lot of mileage. Beach huts like The Shore and Khoj can be explored through the platform.
Origency has done massive efforts on the SEO as well, ranking the potential keywords for traffic acquisition. The creative strategy for the platform has worked in various ways.

Xpert Tennis is an academy that teaches tennis to children as well as rhe adults. A sport grows when people see it regularly.
The biggest challenge for tennis in Pakistan is not talent, it is visibility. Only a marketing agency that has experience in sports marketing can promote the academy as well as the Tennis sports culture. Xpert Tennis is currently having a summer camp for kids which is already a talk of the town because of the marketing efforts by Origency. The marketing team is turning players in to stories. Tennis is a modern lifestyle and one of the finest fitness activity. People playing padel in Pakistan also find relevance to the sports.
Origency has facilitated Xpert Tennis in generating content, social media marketing and branding being the leading creative agency of Pakistan.

Origency has a vast experience of doing factory shoots for various industries. Lucky Almunium chose Origency for their Factory shoot which included showcasing the different processes that are done from Raw Material to Work Processes to Finished Products.
The Factory is huge and it was a whole day shoot using the landscape still cameras and the drone equipment to shoot it in a way that the audience gets the whole idea of how the company is operating its manufacturing processes. Lucky Aluminium is a reliable supplier of high-quality Aluminum extrusions. They offer competitive prices and timely deliveries, so you can build with trust. State-of-the-art Anodising Plant of Lucky Almunium was covered in such a way that the fact is showcased that it is the South Asia’s Most Advanced Anodising Plant. Multi Colour Anodising is another unique facility that they have which covers largest Range of Anodising Colours from Pakistan.
Origency edited the final shoot and the video was displayed in many expos including the expo at the Dubai in which many exporters were taking part. Not only aluminum industry, the textile industry and Orient Energy Systems has also engaged with Origency for Corporate Shoots

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Faheem Sadiq, the CEO of Origency has given many interviews to different media channels which includes K21, GNN, GTV, Venus Sports, Metro, SET Tv and many others. This is rarely seen that the CEO from the advertising industry is seen this much on the Television screen. Faheem believed in communicating the vision of Origency and for that he gave back to back 10 interviews in a single month. Those interviews were also posted on digital media by chose channels. Origency has also seen a massive impact on website visitors and searches after those interviews. The core objective of the CEO of Origency was to get massive eyeballs for the company. Origency also sponsored a few of the segments as the Gift partner which again a very different thing for a company in the advertising industry. Usually we see retail brands doing sponsorship in the TV programmes and on the electronic media but we barely see advertising agencies going loud on electronic media. In the FM Radio program with Noorish Khan, CEO Origency Faheem Sadiq said that digital has a lot of scope when it comes to brands. Origency recently partnered with Quetta Gladiators for PSL 11 and Faheem told about the opportunities the management has created to make Origency top leading marketing agency of Pakistan. Some of the TV programs were in Ramadan when the audience on the TV at the Sehri and Iftar programs are high. Origency has done multiple things are uncommon in the advertising industry specially by the leadership

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In today’s digital world, customers don’t only buy products — they buy experiences, emotions, and lifestyles. This is exactly where many eCommerce businesses struggle. They focus heavily on selling products but fail to create a meaningful connection with their audience.

Gulab.pk is one of Pakistan’s growing online gardening platforms, took a different approach.

Instead of positioning itself as “just another plant store,” the brand focused on creating a lifestyle around greenery, wellness, and nature. Behind this transformation is Origency, the creative marketing agency helping Gulab.pk shape its digital identity.

The Shift from Selling Plants to Selling an Experience

Most online stores in Pakistan simply upload products with prices and promotions. But gardening is emotional.

People buy plants because they want:

• A peaceful home environment
• Better aesthetics
• Stress relief
• Healthier living spaces
• A stronger connection with nature

Origency recognized this early and helped Gulab.pk build content that speaks to emotions instead of only focusing on sales.

The result? A brand that feels calming, educational, and community-driven rather than overly commercial.

Building a Strong Visual Identity

The gardening niche depends heavily on visual presentation.

Origency developed a content style for Gulab.pk that focuses on:

• Natural color palettes
• Minimalistic visuals
• Fresh product photography
• Educational reels
• Clean typography
• Organic storytelling

This consistency across social media and digital platforms helped Gulab.pk establish a recognizable and trustworthy identity.

In an industry where trust matters — especially for live plants and gardening products — branding plays a major role in customer confidence.

Educational Content That Creates Trust

One of the biggest reasons Gulab.pk stands out is its educational marketing strategy.

Instead of constantly pushing discounts and promotions, the brand shares:

• Plant care tips
• Gardening tutorials
• Seasonal planting advice
• Fertilizer awareness
• Pest control guidance
• Indoor plant recommendations

Origency’s strategy focuses on turning content into value.

This helps Gulab.pk achieve three important things:

• Build trust with new customers
• Increase organic engagement
• Position the brand as an authority in gardening

Educational content also improves long-term customer retention because users keep returning for guidance and inspiration.

Social Media That Feels Human

A major problem with many brands is that their social media feels robotic and overly sales-focused.

Origency helped Gulab.pk create a more human-centered approach by focusing on:

• Relatable captions
• Community interaction
• Question-based engagement
• User-generated inspiration
• Gardening conversations

Visit Origency for more details. To explore our portfolio

Origency has a vast experience of generating leads for Real Estate Developers. The portfolio includes working for Kings group, Saima Builder and Developers & Patel Group Holdings.
Meydan Homes was recently launched by Patel Group Holdings, which a residential project near Baldia town Karachi. Origency took the challenge and from branding to marketing it traditionally and digitally the team did wonders. Meydan Homes Newspaper ads were designed by the creative team and the PR team actively got engaged with the influencers to spread it digitally. The Digital team ran ads on META and Tiktok and currently are generating 5000+ leads per month making it a massive success in terms of bookings. Origency also did voice overs for the in house videos by engaging with well known voice over artists.
Real Estate has a very good opportunity when it comes to digital, but it should be backed by right strategies to capitalize on the budget invested. To know more visit origency or visit our socials.

Digital Out of Home (DOOH) is one of the marketing technique which is a combination of traditional and modern marketing. Back in the old days, Billboards, OOH has done wonders for brands when it comes to awareness and sales. But these days, DOOH is the most adopted by brands.
Origency also ran its DOOH at Shahrah-e-Faisal Karachi. Few of the factors that are very important before choosing the DOOH site are : traffic passing through the route, numbers of eye balls expected and most importantly what kind of audience is using that route. If that audience is aligning with the brand persona, then it is a perfect match.
Origency chose Shahrah-e-Faisal near NASTP, as a lot of traffic passing from there is of people who are of Corporate. As an advertising agency, Origency targeted the people who are somehow associated with brands. Origency is one of the marketing agency that not only do campaigns for clients, but is also engaged in building opportunities for itself.
Visit Origency for more details. To explore our portfolio

The sports of Padel has become very famous in Pakistan over the years. Padel clubs in Pakistan specially in Karachi, Lahore and Islambad have seen massive success in terms of the business. With the passage of time, a lot of padel clubs have opened in Pakistan. Marketing for Padel clubs these days is very important as it helps them do the brand awareness and pull the audience towards the club. A lot of people prefer padel for fitness and a lot of them go to network in such padel clubs.
Origency also has contributed a lot towards the marketing of padel clubs in Pakistan. Padel Grove in Karachi, is one of the clubs that was opened few months ago. Origency was given the task to promote the business and do the PR marketing for Padel Grove. Origency is also currently handling the handling of Performance Marketing of Padel Gtove which led to 500+ court reservations.
To know more about Origency visit origency or visit our socials.

Origency has worked with various industries bus the recent event partnership was with VibeFest 2.0. The concert was at DHA Creek Club, Karachi. The event has become the talk of the town because of the artists such as Young Stunners, Havi and Mustafa Zahid.
The event was very well managed by Oura Events and Origency served as the media partner. The tickets were all sold and it was a full house event. Origency being the top rated marketing agency contributed towards the music industry of Pakistan. The influencer management and the event PR was handled by Origency. Another part was the content generation which has a significant in today’s world. The content is really important for performance marketing too. Origency is also the top creative agency of Pakistan which has done content fir Vibe Fest 2.0 which has went viral in Pakistan and the event has got major success.
To know more visit origency or reach us out on our social platforms.

Origency has been working with various industries but the most latest and exciting one happened to be Quetta Gladiators and the contribution of an agency towards PSL 2026. Origency served as the corporate partner and played a vital role in bring sponsorships for QG.
Meydan Homes is one of the example of the partnership in which Origency played its role. The QG team has players like Saud Shakeel, Usman Tariq and Abrar Ahmed who have played for Pakistan Cricket team as well. The PSL right now is a big event in Pakistan and has a lot of viewership in terms of audience. PSL 2011 has a lot of media coverage and Origency being a full service marketing agency delivered its services for Quetta Gladiators.
Origency has a vast PR and media team which makes us the top rated PR agency in Pakistan. Beside QG, Origency is also working a lot of Padel clubs in Pakistan which makes them the agency that is contributing towards the sports in Pakistan.

You can visit origency for more details about our services and partnerships.