Origency is a full-service marketing agency that began in Karachi, Pakistan, and now works with brands across the country and beyond, including clients from the UAE and the USA. It offers branding, content, social media, search and video advertising, SEO, outdoor and digital out-of-home, influencer management, digital PR, and web development.
How Origency Started Its Journey
Seven years ago, Origency set out with a simple aim: to give brands marketing that is creative in its ideas, measurable in its results, and consistent across every channel. Today, the agency is a creative digital marketing agency in Pakistan that works with developers, retail destinations, and growing businesses from across the world.
This anniversary is a good moment to look back at where the work began, who it has been for, and what comes next.
Need a partner for your next launch? Visit our website and tell us what you want to achieve.
Which Brands Has Origency Worked With?
We have worked with developers, malls, retailers, financial institutions, hospitality brands, and growing businesses in Pakistan and all over the world, including the UAE and the USA.
Real Estate
Saima Builders
We have supported Saima Builders & Developers across its portfolio of real estate projects, including Saima Mangroves. The work began with a brand and competitor audit, followed by platform-specific social media content on Instagram, Facebook, YouTube Shorts, and TikTok. It included video walkthroughs, construction updates, testimonials, and influencer partnerships. We also ran paid media campaigns and used SEO tactics to bring in leads from end users and investors.
Meydan Homes
It is a state-of-the-art gated residential development project located in Baldia Town, Karachi.
For this Patel Group Holdings project, Origency handled branding and launch marketing. The campaign involved services, which include billboards, print, social media, Meta and TikTok ads, influencers, and PR outreach.
King’s Group
For this real estate group, our team ran Meta Ads campaigns to generate property leads. The work covered audience targeting and campaign optimisation, so the advertising reached the right buyers.
Taloo Group
We established its digital footprint from scratch. The work includes website development, SEO and AEO, social media management, graphic design, and video production. The website gives the group’s projects one clear home. SEO and AEO help those projects appear on Google and AI-powered answer engines.
Malls, Retail and Supermarkets
Ocean Mall
It is a prominent shopping and lifestyle destination in Karachi, bringing together retail outlets, restaurants, and entertainment under one roof. We manage marketing for Ocean Mall and its retail outlets. The work spans promotional campaigns, footfall strategies, digital content, and brand activations.
Omega Mall
Origency manages the digital side of Omega Mall Airport, Taloo Group’s flagship commercial development. The team runs planned social content covering project updates, location advantages, and investment angles for shop buyers. It also produces social creatives, presentation decks, and video, including site walkthroughs, project vision pieces, and short clips for social feeds.
MINISO
It is a lifestyle retail brand known for accessories, household items, gifts, and everyday consumer goods. We produced in-store video and short-form content for its Ocean Mall outlet that presents the brand’s products and shopping experience.
Jafferjees
Jafferjees is a Pakistani luxury leather goods brand that sells bags, wallets, and premium accessories. We created premium photography and video content for its Ocean Mall outlet that reflects the luxury feel of the brand and its store.
SPAR
SPAR is an international supermarket brand with a presence in Pakistan. As a digital marketing agency, we created short-form video and influencer content for them, covering products, offers, and store experiences. Creator-led store visits added a more personal touch.
Naheed Super Market
Our creative digital marketing agency delivered PR and on-ground activation for the opening of the new Malir Cantt branch of this supermarket, designed to create an engaging experience for visitors.
J.B. Saeed Studio
Our creative agency ran influencer marketing for J.B. Saeed Studio, selecting creators in lifestyle, home decor, and interior design. We managed the campaign from briefing and approvals through to performance analysis.
Food, Beverage and Consumer Brands
14th Street Pizza
We ran an influencer campaign to reach younger, digitally active customers. Creators made relatable content around cravings, family dinners, and time with friends, and we localised it for different cities.
Belco Chocolates
We produced cinematic product videos and social content for this chocolate and confectionery brand, using creative transitions and visual storytelling to bring the chocolates to life.
Maw & Paw
For this pet-care brand, we developed lifestyle-led creative and supported e-commerce marketing. Our team also redesigned the website and worked on packaging and product presentation.
The Wedding and Events
Our marketing agency marketed this online wedding and events marketplace through SEO, content, and social media. The focus was on growing organic traffic across its many vendor categories.
Finance and Insurance
Faysal Funds
We worked on SEO and digital PR for this asset management company, with media placements on leading Pakistani platforms. Our production team also recorded the company’s IVR.
PMEX
For the Pakistan Mercantile Exchange, we delivered corporate and event branding, digital PR, and investor-awareness campaigns. We also managed the PMEX Brokers Awards and the branding for the Investors Expo in Islamabad.
Habib Insurance
We planned and ran Meta advertising campaigns, with audience targeting and campaign planning behind each push, and kept the brand’s communication clear and consistent.
KTrade
Origency was appointed as KTrade’s creative agency, with an organic growth mandate. The work centres on SEO and content that helps new investors find the platform and understand how to start investing, in a competitive financial services market.
Sports, Fashion and Lifestyle
Premier Club
We built a content strategy for this padel and sports venue, with Reels, TikTok, YouTube Shorts, influencer collaborations, and member-led content. The themes were education, entertainment, and community.
Padel Grove
We developed the visual identity and social media creative for this padel venue, so its online presence matches the atmosphere of the space.
Yumna Kamran
Origency is the marketing partner for this fashion brand, managing creative direction, campaign shoots, and a curated Instagram grid.
Hospitality and Business Services
Hotel Faran
Our marketing team refreshed the hotel’s brand and logo and produced new photography and video content. We also ran social media, influencer, and Meta campaigns, and improved the hotel’s Google Business Profile and local SEO to bring in more direct bookings.
Workhall
We delivered SEO and search-focused content, with keyword optimisation and website visibility improvements, to help the brand get found by people searching for workspace.
NADS Partners
We support this UAE-based business with B2B digital marketing, content, and creative work that strengthens its online visibility.
More Brands
Origency’s wider portfolio also includes Quetta Gladiators, Cloud Naan, House of Burger, Xpert Tennis, and Port Grand, across sports, food, and hospitality.
What Services Does Origency Offer?
- Branding: Builds distinctive brand identities through strategic positioning and creative design.
- Content Generation: Creates engaging, relevant content for digital platforms and marketing campaigns.
- Social Media Marketing: Manages social media presence, audience engagement, and brand campaigns.
- Google and YouTube Ads: Runs paid advertising campaigns to increase reach, generate leads, and drive conversions.
- Search Engine Optimisation (SEO): Improves organic search visibility and attracts relevant website traffic.
- Digital Out-of-Home (DOOH): Delivers digital advertising campaigns across high-impact outdoor screens.
- Out-of-Home (OOH): Increases brand exposure through traditional outdoor advertising placements.
- Influencer Management: Plans and manages influencer collaborations to connect brands with relevant audiences.
- Digital PR: Strengthens brand reputation and online visibility through digital media outreach.
- Web Development: Creates functional, user-friendly websites that support business and marketing objectives.
- Print Design and Production: Develops and produces print marketing materials for brand communication and promotion.
Not sure which service fits? Contact Origency for a conversation about your brand and budget.
Our Process
We still follow the three-step process for each new client.
- Start with the business goal. A campaign should be judged on leads, footfall, sales, or visibility, not just on how it looks.
- Join up the channels. Social media, search, outdoor and a well-built website work better when they share one message and one timeline.
- Measure and adjust. Reporting is only useful when it changes the next decision.
What Is Next for Origency?
As Origency enters its eighth year, the focus is on deeper work with existing clients and new partnerships in Pakistan, the UAE, and the USA.
If you are planning a launch, a rebrand, or a lead-generation push, view Origency’s recent work or book a conversation with the team.
Plan Your Next Campaign With Origency
Seven years on, Origency remains a Karachi-based, full-service marketing agency with a growing footprint across Pakistan and a client base that reaches the UAE and the USA. The agency’s work spans brand, digital, and outdoor, and its clients range from property developers to malls and business groups. Thank you to every client, partner, and team member who has been part of the journey so far.
Ready to start your next chapter? Contact Origency today to discuss your brand, your market, and your goals.
Frequently Asked Questions
Where Is Origency Based?
Origency is based in Karachi, Pakistan, and serves local and global clients. It also works with clients from the UAE and the USA.
What Services Does Origency Provide?
Origency provides branding, content generation, social media marketing, Google and YouTube ads, search engine optimisation, digital out-of-home, influencer management, digital PR, and web development.
Does Origency Work With Clients Outside Pakistan?
Yes. Origency works with brands that have audiences or operations outside Pakistan, including the UAE and the USA.
How Can I Start a Project With Origency?
Visit our contact page, share your goals and timeline, and the team will advise on the right mix of services.
