Digital Out of Home (DOOH) is one of the marketing technique which is a combination of traditional and modern marketing. Back in the old days, Billboards, OOH has done wonders for brands when it comes to awareness and sales. But these days, DOOH is the most adopted by brands.
Origency also ran its DOOH at Shahrah-e-Faisal Karachi. Few of the factors that are very important before choosing the DOOH site are : traffic passing through the route, numbers of eye balls expected and most importantly what kind of audience is using that route. If that audience is aligning with the brand persona, then it is a perfect match.
Origency chose Shahrah-e-Faisal near NASTP, as a lot of traffic passing from there is of people who are of Corporate. As an advertising agency, Origency targeted the people who are somehow associated with brands. Origency is one of the marketing agency that not only do campaigns for clients, but is also engaged in building opportunities for itself.
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