Origency Featured in BBC Urdu Documentary: A Journey from One Desk to Global Recognition

In an inspiring feature by BBC Urdu, Origency, a leading digital marketing agency, was spotlighted for its extraordinary journey from humble beginnings to international acclaim. Co-founders Faheem Sadiq and Haseeb Allana sat down with BBC to reflect on their entrepreneurial journey—one that began with a single desk, limited resources, and a big dream.

What started as a small venture in a modest office space has now blossomed into a globally recognized marketing agency. Today, Origency boasts a diverse portfolio, having worked with over 100 clients across various industries and continents. From startups and SMEs to large enterprises, Origency’s client base spans the globe, thanks to the agency’s commitment to creativity, innovation, and client success.

The Humble Beginnings
During the BBC interview, Faheem and Haseeb recalled the early days of their startup—days filled with uncertainty, long hours, and relentless effort. They began with just one seat and a shared vision to redefine digital marketing in Pakistan and beyond. In an era where competition is fierce and standing out is no easy feat, they took on the challenge head-on, driven by their passion for marketing and belief in the power of storytelling.

Their initial projects were small but impactful. They focused on delivering real value to clients, building a reputation for reliability, originality, and results-driven strategies. Slowly but steadily, word-of-mouth spread, and Origency began to gain traction—not just locally, but on a much larger scale.

The Growth Trajectory
Over the years, Origency has transformed into a full-service marketing powerhouse, offering services that include digital strategy, brand development, content creation, performance marketing, web development, and more. What sets them apart is their approach: they don’t just run campaigns—they craft experiences that connect brands to people.

Faheem and Haseeb emphasized the importance of adaptability and innovation in staying ahead of the curve. From incorporating cutting-edge technologies like AI in marketing strategies to staying on top of evolving trends, Origency has never shied away from reinventing itself to better serve its clients.