Pakistan
Global
In today’s saturated insurance market, standing out requires more than just having a website or an active social media page. It requires partnering with a digital marketing agency that understands performance, platforms, and people. That’s what Habib Insurance did when it joined hands with Origency—a results-oriented online marketing agency known for blending creativity with data. The collaboration focused on scaling lead generation through Meta Ads, and it proved how a well-executed campaign can transform business outcomes. With the strategic expertise of a social media marketing agency and the precision of a seasoned PPC management agency, Origency delivered a campaign that increased both visibility and conversion.
Habib Insurance, a legacy name in Pakistan’s insurance sector, had a clear problem: their digital presence was active but underperforming. The company had run campaigns before, but without much return. This is where a forward-thinking digital marketing agency like Origency brings real value. The online marketing agency began by conducting a detailed audit of Habib Insurance’s past digital efforts—analyzing everything from campaign structure to landing page experience. A deep dive like this is something a competent social media marketing agency typically begins with to align strategy with business goals. Meanwhile, the performance lens of a PPC management agencyhelped uncover overspending and poor ad placements, both of which were bleeding budget without delivering results.
Once the audit was done, Origency stepped in with a clear plan. They worked not just as a digital marketing agency, but also as a consultant. The goal? To create a strategy that matched the insurance buyer’s journey.
First, they studied the audience. Who are they? How old are they? What do they earn? What do they do for a living? And most importantly, how do they behave online? By breaking down these details, Origency made sure the campaign reached the right people at the right time.
Why does this matter? Because in a competitive industry like insurance, targeting is everything. You cannot afford to waste money on the wrong audience. That is where the PPC team came in. They refined the campaign structure, tested different funnels, and cut out audiences that were not relevant. The result? Every rupee worked harder.
But let’s be honest. Numbers alone don’t win hearts. Creativity does. And that’s where Origency shined. Instead of using boring stock photos, they created localized ads. Real-life scenarios. Real people. Things buyers could actually relate to.
Did it make a difference? Absolutely. People felt the ads were speaking directly to them. Families saw themselves in the content. Professionals felt understood. Even retirees connected with the message.
The social media team played a huge role here too. They wrote content that spoke to each group in their own language. The PPC experts then made sure every format—videos, carousels, static posts—was optimized for clicks, engagement, and conversions.
The result? Ads that didn’t just show up in a feed, but actually captured attention, built trust, and drove action.
Of course, no campaign can thrive without a solid landing page experience. Origency, operating as a full-service digital marketing agency, redesigned Habib Insurance’s landing pages with mobile-first performance in mind. Page load speed, minimal distractions, and clear calls-to-action were all part of the online marketing agency playbook. Trust indicators, like client testimonials and policy success stories, were added—something a seasoned social media marketing agency understands is crucial for industries that require credibility. Tracking tools like Meta Pixel and Google Tag Manager were installed, allowing the PPC management agency team to collect detailed performance data and continuously optimize ad performance.
In just three months, Habib Insurance saw big results. Qualified leads went up by 60%. The cost per lead dropped by 35%. That’s the kind of outcome any digital marketing agency would be proud to share.
The click-through rate? Up by 40%. The number of people filling out forms? Almost doubled. Why did this happen? Because the strategy was built on a clear understanding of digital funnels.
The impact showed up on social media too. More followers. More comments. More shares. All signs of a campaign that truly connected with people.
And behind the scenes, the PPC team made sure nothing was left to chance. Every click was tracked. Every action was measured. Every rupee was optimized in real time.
The result? A campaign that didn’t just look good on paper but actually delivered.
One of the most defining aspects of Origency’s approach as a digital marketing agency was their commitment to continuous learning and optimization. They didn’t just launch the campaign and walk away. As a dynamic online marketing agency, they monitored KPIs daily, and weekly reports were shared with the Habib Insurance team. The social media team stayed quick on their feet. They adjusted content as soon as they noticed shifts in audience behavior.
At the same time, the PPC experts kept a close watch on performance. They cut out underperforming ads. They scaled the ones that worked. They optimized budgets daily.
The result? ROI that stayed high and steady.
Beyond numbers, the campaign changed internal attitudes at Habib Insurance. With the right digital marketing partner, the company began to see things differently. Marketing was no longer just a side role. It became a core driver of growth.
Sales and marketing teams started working hand in hand. They used data to focus on the best leads instead of chasing every prospect.
Did you know? This shift saved both time and effort, while improving results.
Clear reporting from the social media team also kept everyone on the same page. No confusion. No missed targets. Just aligned goals and better teamwork. With funnel analytics from the PPC management agency, follow-ups were quicker and more informed, improving overall lead conversion.
This case study is a textbook example of what happens when a high-performance digital marketing agencypartners with a legacy business open to innovation. Origency, through its diverse capabilities as an online marketing agency, didn’t just run ads—they built a sustainable lead engine. Their creative and audience strategy, guided by principles from top-tier social media marketing agency playbooks, gave Habib Insurance a new edge in a competitive industry. And with the efficiency of a highly skilled PPC management agency, the entire campaign was executed with budget control, scale, and measurable success.
As more traditional companies realize the limitations of offline-only strategies, the need for a reliable digital marketing agency has never been clearer. Whether you’re an insurance brand, a small business, or an enterprise in transition, choosing the right online marketing agency can be the difference between stagnation and growth. A true social media marketing agency doesn’t just post content—it builds brand equity and drives leads. And when combined with the skills of a performance-first PPC management agency,you get a powerhouse that delivers real, tangible results.
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